Despite the general confusion this song is causing on the internet, Purple's identity isn't really a secret. He is actually Luis Dourado, co-founder of Terrain Ahead records and a talented visual artist to boot. Luis, Ivo Pacheco (IVVVO) and Tiago Carneiro (Solution) founded Terrain Ahead in Porto, Portugal circa 2010 and the "avant garde" label is quietly moving up the ranks. These guys are so fresh its hard to tell who they properly represent, but it seems they run with a plethora of spooky producers including: Trikk, Myeunoia, Baliac, Moss, Twerz, Pearl and others. All these guys have the dark n' twisty vibes on lock, so if you're into that check out the Terrain Ahead Facebook page to stay in the loop.
Purple's deep, dirty, sexy sound makes him a no-brainer for WeDidIt and I'm anxiously awaiting his Salvation EP, due out . Anyway, watch this creepy, sweaty, hashtag-sexually-explicit video for "The Club," <3 that shit on soundcloud, follow him on twitter @reachpurple, check out his rad photomontages/collages, and consider yourself demystified.